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The best founder stories often share a similar cadence: a bold idea, a long period of obscurity, thousands of tiny decisions that compound, and ultimately a breakthrough moment that looks obvious only in hindsight. In this episode of Lenny’s Podcast, Melanie Perkins, fits that mould.
Perkins has some powerful mental models that no doubt assist her to set the vision for what has become a global behemoth of a company. These include:
The original goal for Canva was twofold – build a valuable company and do good in the world. Her ambition was to shift a massive, entrenched workflow (graphic design) into the digital world, but it wasn’t all smooth sailing. Canva’s early years were defined by chaos—messy prototypes, endless investor rejections and fundraising obstacles but instead of being paralysed by it, she saw chaos as the natural companion of building something new.
This episode is a reminder that enduring companies are often built by founders who see the world not as it is, but as it could be—and who are willing to wrestle with years of chaos to bring clarity to their end users.
Perkins’ 2050 artwork on what she wants the world to look like in the future, ties in well with the importance of imagination…
“I've just been so obsessed lately with the idea that everything is led by imagination, that imagination is the very first step of that creative process. So everything good was once imagined”.
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