Podcast & Book Reviews

January 18, 2023

Podcast Review: How I Built This with Guy Raz - Jo Loves: Jo Malone CBE

By Robert Miller | Portfolio Manager at NAOS Asset Management

Podcast Review: How I Built This with Guy Raz - Jo Loves: Jo Malone CBE

Pass through any airport duty-free store and you’ll likely have walked past the understated black ribbon perfectly placed on top of a Jo Malone product. It is a remarkable story, about how a young girl called Jo, who in 1970’s London didn’t finish school, then went on to create a globally renowned cosmetic & fragrance company before selling it to Estée Lauder.

One thing that very much shines through in this podcast is how much passion she has for what she does, as well as the industry more generally. Growing up mixing ingredients in a small kitchen, Jo Malone did this using simply her own sense of smell. Whilst success is ultimately achieved, the emotional rollercoaster of doing so is very tangible for Jo Malone. This is something that no doubt many successful businesses would resonate with.

Link to Podcast

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