Sir Martin Sorrell is a true titan of the advertising and marketing world. With over five decades of experience and innovation, he has been a driving force, shaping the industry like few others.
His formative years were at Saatchi & Saatchi, propelling UK advertising by doing daring things in mergers & acquisitions and reversing the natural order of Madison Ave being the dominant global centre of advertising.
At the age of 40, he hit an inflection point in life and wanted to give something a go, so he purchased a shell-listed company called Wire Plastic Products, which manufactured shopping baskets, and turned WPP into one of the world’s largest marketing groups, acquiring a number of prestigious agencies along the way including Ogilvy, J Walter Thomson, Young & Rubicam and Grey.
He then moved on to form S4 Capital in 2018 at the young age of 73, flipping the holding group model on its head by merging many businesses under one unitary brand called Media.Monks… “easy to say… but not so easy to do” as he states.
It’s a great story filled with fascinating insights across advertising, investing and politics. Sorrell discusses how he maintains focus and positivity when the chips are stacked against him…finding bags of opportunity amongst difficult times.
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